Lobby, A Mantra Of Success For Corporate Houses

Lobby, A Mantra Of Success For Corporate Houses
By [http://ezinearticles.com/?expert=Bharat_Kumar]Bharat Kumar

The word lobby is being frequently used in today’s business circle. So, experts and senior executives in the field of different segments have widespread domain knowledge and champion specific matters. They regularly interact with senior bureaucrats or lobby through industry links.

It is undeniable that lobby is on the rampage in the corporate sector. Lobbying comes in different shapes and sizes. List of some of the famous lobbyists are given below.

From Ratan Tata to Mukesh Ambani to N.R. Narayana Murthy to Azim Premji to Sunil Mittal, everyone is indulged in the game of lobby for, variously, superior policies in telecom, oil & gas, education and retail.

Their method is to make regular contacts to policy makers personally, encourage popular support via media. That is why their success rate is very high, since they bring a lot of personal reliability and the heft of their business empires to consider on the issues they champion.

Typically, retired bureaucrats like Pradip Baijal, former TRAI Chairman, and C.M. Vasudev former Expenditure Secretary in the Ministry of Finance and men of such stature are very much active in the game of lobby. They work the old boys’ network, have better right of entry than employee-lobbyists, and identify the lay of the land better than others. So they are very effective in the game of lobby, since they know how the system functions and which levers to pull.

Liquor tycoon turned aviation czar Vijay Mallya of Kingfisher lately got Air Deccan, a low price air carrier, is well on his way to toppling a policy wall that forbids airlines that are not in any case five years old from flying abroad. Why? Kingfisher Airlines is just three years in this business, and Mallya is eager to fly overseas routes. The Union Cabinet is at present thinking to allow kingfisher to fly their airlines in overseas routes. All such things are possible due to lobby.

Dr. Shanker Adawal, who was associated with Nortel previously, is the key lobbyist for Reliance Industries Limited (RIL) in Delhi and NCR. During the important SEZ deal between RIL and Haryana government, Dr. Adawal tackled the situation admirably.

To handle such situation is a common for man like Dr. Adawal. Almost four years before the same situation occurred when Reliance Infocomm (as it was known that time) faced detachment over infringement of licence conditions as a permanent line operator, once again it was Adawal who showed his class and presence of mind to save Infocomms Rs 15,000 crore investment in telephony.

At present lobby is really a mantra for the success of corporate houses. With the help of lobby any one could be approached. Noted lobbyists always want to work within companies either as board members or advisors.

Author is free lancer Journalist. Specialist is Corporate News

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